The Malaysian government has been urging and promoting Malaysians to adopt electric vehicles to help reduce high energy consumption and pollution. Acceptance of increased electric vehicle usage will without doubt help in easing issues relating to carbon emission and extensive reliance on fuel and of course improve economic sustainability. Although the number of different types of electronic vehicles (EVs) is increasing, they still constitute only a small share of the total vehicle market. There are a number of barriers to car owners’ adoption of an EV: travel needs, charging infrastructure, the individual car owner’s socioeconomic characteristics, attitudinal factors, and environmental concerns. The theory of planned behavior (TPB) model was utilized in this study to construct a model of purchase intention impact mechanism for electric vehicles (EVs). It considered consumer attitude (AT), perceived value (PV), and lack of innovation. The questionnaire was administered to potential customers. A total of 277 valid survey responses were collected. The factors affecting EV buying intent were examined by Structural equation modeling (SEM) using PLS. According to the results, no factors tested negative, most of the factors were significant beneficial outcomes on consumers' intent to buy electric vehicles (EVs). These findings were discussed with policy recommendations and conclusion.
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