The world is now witnessing many transformations and developments in values and culture, which affect the culture of people, especially Islamic ones, which negatively affects identity, which is the essence of people. Accordingly, interest in and promoting Islamic identity among university students has become urgent in light of these contemporary values. Therefore, this study aimed to measure the impact of contemporary universal values on the Islamic identity of Qatar University youth in light of some contemporary variables. The researcher used the descriptive analytical approach and designed a questionnaire consisting of (16) questions distributed on one axis, which is the development of the curriculum of the Islamic culture course and enhancing its impact on preserving the Islamic identity. The study sample consisted of (172) male and female students from Qatar University, both Qatari and non-Qatari. The results of the study showed that the development of the curriculum of the Islamic culture course and enhancing its impact on preserving the Islamic identity came with a weighted average of (4.33), in a general direction of "strongly agree." Accordingly, the researcher recommends the need to find an effective mechanism to confront contemporary universal values that are contrary to the Islamic faith and identity, which face university youth, by working to develop Islamic culture curricula and highlight the manifestations of destructive universal values that affect the identity of Muslim youth, with the need to teach the Islamic culture course to all university students to immunize them from destructive Western currents and values.
Al-alwan, S., & Al-Zabun, M. (2019). The role of Jordanian school teachers in identity development Cultural among students from the point of view of parents. Journal of the Islamic University for Educational and Psychological Studies, 27(5), 692-713.
Al-Assaf, S. A. (2016). Introduction to Research in the Behavioral Sciences. 1st Ed. Library Obeikan. Riyadh, Saudi Arabia.
Al-Dawood, T. M. (2022). The degree to which Islamic culture courses contribute to enhancing the elements of Islamic identity in light of some modern changes. Journal of the Faculty of Education, 8(4), 45-73.
Ahmed, H. A., NorZafir, M. S., Alharthi, R. H. E., Ahmad, K., Lennora, P., & Lily, S. M. A. (2023). Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers. Sustainability, 15(5), 4603-4632.
Al-Humaidi, M. (2016). The Role of Islamic Culture in Encouraging Craft Work in the State of Kuwait. Egyptian Association for Reading and Knowledge, 1(176), 205.
Ahmed, H. A., NorZafir, M. S., & Rohaizat, B. (2021b). To better understand the role of emotional processes in decision-making. International Journal of Academic Research in Economics and Management Sciences, 10(2), 49-67.
Al-Majlisi, M. B. (1983). (d. 1111 AH) - Bihar al-Anwar al-Jami' li-Durar Akhbar al-Imamat Al-Tahar. Al-Wafa Foundation, Beirut, Lebanon, 1 (145), 41.
Ahmed, H. A., NorZafir, M. S., Shaymah, A. A.-Z., & Ahmad, K. (2022b). Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. Behavioral Sciences, 12(12), 472.
Al-Ani, K. N. M. (2009). Islamic Identity in the Age of Cultural Globalization - Center Research and Islamic Studies. Diwan of the Sunni Waqf. Contemporary Islamic Studies Series, 58 (45).
Ahmed, H. A., NorZafir, M. S., & Rohaizat, B. (2021a). The neural correlates of emotion in decision-making. International Journal of Academic Research in Business and Social Sciences, 11(7), 64-77.
Al-Omari, R. S. (2019). Cultural identity and its relationship to achievement motivation among students of the College of Science and Arts in Al-Makhwah Governorate. Journal of Scientific Research in Education, 20(1), 543-560.
Alsharif, A. H., Salleh, N. Z. M., Ahmad, W. A. B. W., & Khraiwish, A. (2022). Biomedical Technology in Studying Consumers' Subconscious Behavior. International Journal of Online and Biomedical Engineering, 18(8), 98-114.
Al-Qahtani, H. A. D., Al-Harthy, A. R. M. N. A. M. (2022). Significance Promoting Islamic identity in curricula by highlighting the efforts of Muslim scholars. Humanities and Social Sciences, 2(34), 70-86.
Alsharif, A. H., Salleh, N. Z. M., Baharun, R., & Effandi, Y. M. (2021). Consumer behaviour through neuromarketing approach. Journal of Contemporary Issues in Business and Government, 27(3), 344-354.
Al-Sulaimani, M. (2017). The role of the family in preserving the Islamic identity from the danger of intellectual invasion.Arab Studies in Education and Psychology, 87(1), 477-505.
Alsharif, A. H., Salleh, N. Z. M., Baharun, R., & Effandi, Y. M. (2021). Consumer behaviour through neuromarketing approach. Journal of Contemporary Issues in Business and Government, 27(3), 344-354.
Al-Zahrani, A. M. M. (2021). The contribution of the Islamic Culture Course to the awareness of university students King Abdul Aziz with intellectual deviations. Journal of Educational and Psychological Sciences, National Research Center in Gaza, 5 (26), 53-73.
Al-Zubaidi, A. S. (2015). The role of university education in facing the effects of globalization on the components of Islamic Identity. PhD Thesis. College of Education, Um Al-Qura University. Mecca, Saudi Arabia.
Abd-Al-Razzaq, A. R. A. (2014). Islamic identity: its components and means of preservation. Journal of the Islamic College, 28(9), 47-55.
Abd-El-Fattah, I. (2001). Political Values in Islam. Cultural Publishing House. Cairo, Egypt.
Aref, A. A. I., & Ardouane, M. (2016). Elements of Islamic culture. Islamic University Dar Al Uloom Deoband Endowment, Hojjatul Islam Research and Investigation Complex, 7(4), 12-35.
Assaf, M. A. M. (2013). Educational requirements in light of contemporary challenges, Proceedings of the International Conference, Prospects and Controls for Contemporary Islamic Action. Islamic University of Gaza, 3(5), 241-276.
Ati, A. B. M. B. R. (2021). The role of Islamic culture in promoting values and ethics from the point of view of the students of the Department of Islamic Culture. Arab Journal for Sharia and Legal Studies, 4(3), 1-18.
Attia, M. S. H. (2018). The repercussions of globalization and its impact on cultural identity. Center Foreign Languages and Specialized Translation, 72(3), 91-115.
Alsharif, A. H., Salleh, N. Z. M., & Baharun, R. (2021). Neuromarketing: Marketing research in the new millennium. Neuroscience Research Notes, 4(3), 27-35.
Barshid, A. M. (2018). The educational role of the family in preserving the Islamic identity of the point of view of parents in Medina. International Journal of Educational and Psychological Studies, 4(3), 445-468.
Boulaouali, T. (2015). Between Islamic Identity and the Values of Globalization, Sixteenth Makkah Conference, Makkah: Muslim World League. 10.
Dagher, A. K. (2018). Proposed educational rules to uphold the Islamic identity of young people University in the Light of the Challenges of New Media. Studies of Educational Sciences, 45(4), 451-470.
Dihoum, A. M. M. (2020). Islamic Identity and the Challenges of Globalization. Science Journal Humanity, 21(3), 430-454.
Enaya, G. (2013). The authenticity of scientific facts and Islamic culture. Dar Zahran. Amman, Jordan.
Hussein, A. D. (2016). Islamic Identity of Muslim Minorities in Non-Muslim Societies Challenges and Solutions. Journal of Al-Quds Open University for Research and Studies, 2(40), 183-214.
Ibn Aiban, I. (2018). Preserving the elements of the student's Islamic cultural identity University and its relationship to the values of citizenship: a field study on students of the College of Education at the University of Bshaqra. Taif University Journal for Humanities, 4(17), 273-326.
Lina, P., Ahmed, H. A., & Alharbi, I. B. (2022). Scientometric analysis of scientific literature on neuromarketing tools in advertising. Baltic Journal of Economic Studies, 8(5), 1-12.
Mahmoud, B. A. (2020). Youth between Islamic values and the challenge of globalization. Madarat of Science Journal Social and Humanitarian, 2(3), 70-85.
Muhammad, M. H. Z. (1994). (d. 1205 AH), Crown of the Bride from Jawaher Dictionary. Dar al-Fikr. Beirut, Lebanon.
Nimr, A. A. M. (2015). Controls for preserving the Islamic identity in the era of globalization. Unpublished Master's Thesis. Al-Quds University, Palestine.
Olemat, A. R., & al-Sheikh, A. I. (2013). Proposed curriculum for the culture course Islamic Identity to Enforcing Islamic Identity for Jordanian Universities Students in the Light of the Requirements of the Era of Globalization. Journal of Al-Azhar University in Gaza, 15(1), 119-142.
Salehi, S. (2016). The globalization of values between privacy and universality. The researcher magazine, the school Supreme Professors, 8(16), 118-135.
Zarman, M. (2018). Identity, Citizenship and Globalization Concerns. 1st Ed. Al-Warraq Publishing Establishment and distribution. Amman, Jordan.
