This study aims to examine the level of implementation of Islamic marketing ethics among Muslimpreneurs when utilizing social media platforms for advertising. Facebook is widely recognized as a popular social media platform used by traders, including Muslimpreneurs of different business scales. The data for this study was gathered through observational methods and subsequently analyzed using content analysis methods. An analysis of 32 advertising materials on Facebook revealed that Muslimpreneurs generally emphasize the fundamental principles of Islamic marketing ethics. However, it was observed that there is a lack of clear disclosure regarding marketing information in the advertising materials. Therefore, further study on marketing information is required to determine what influences Muslimpreneurs attention to this issue in their promotional materials.
Abdullah, M. S. (2012). Islamic Perspective on Marketing Mix. International Journal of Business and Management Studies, 121-131.
Abdul Hassan, A. C. (2008). Islamic Marketing Ethics and Its Impact on Customer Satisfaction in The Islamic Banking Industry. JKAU: Islamic Economics, 1-21.
Ahmad, K. A. (2010). Compliance To Islamic Marketing Practices Among Business in Malaysia. Journal Of Islamic Marketing, 286-297.
Ali, A. J. (2011). Islamic Ethics and Marketing. In O. S. Rice, Handbook of Islamic Marketing (Pp. 17-34). Edward Elgar.
Alom, M. M. (2011). Marketing: An Islamic Perspective. World Journal of Social Sciences, 71-81.
Alsheeha, S. A. (2018). Marketing And Advertising Ethical Stance Toward Customers, British Journal of Marketing Studies 6(4), 50–53.
Andrew. (N.D.). Want To Use Social Media to Grow Your Business? Access from https://www.andrewmacarthy.com/.
Asiri, G. (2019). Buyer Behavior Toward Instagram Based Businesses in Saudi Arabia. Nova Scotia: Dalhousie University Halifax.
Buldan, H., Hamid, E. S., Sriyana, J., & Tohirin, A. (2021). The Role of Islamic Business Ethics and Market Condition on Organizational Performance. Journal of Asian Finance, Economics and Business, 8(1), 781–790. https://doi.org/10.13106/jafeb.2021.vol8.no1.781
Caner, D., & Banu, D. (2014). An Overview and Analysis of Marketing Ethics. International Journal of Academic Study in Business and Social Sciences, 4(11), 151–158. https://doi.org/10.6007/ijarbss/v4-i11/1290
Casselman, I., & Heinrich, M. (2011). Novel use patterns of Salvia Divinorum: Unobtrusive Observation using YouTubeTM. Journal of Ethnopharmacology, 138(3), 662–667. https://doi.org/10.1016/j.jep.2011.07.065
Faizal, P. R. M. (2015). Exploring the Determinants of The Islamic Business Ethics Practices in Four Business Functions: A Study of SMEs In Melaka, Malaysia. Ph.D Thesis, Universiti Sains Islam Malaysia.
Grey, N. & Fox, M. (2018). Social Media Marketing Step by Step Instructions for Advertising Your Business on Facebook, Youtube, Instagram, Twitter, Pinterest, LinkedIn and Various Other Platforms, (2nd Ed.) San Bernardino: Pluto King Publishing.
Hajli, N. (2018). Ethical Environment in Online Communities by Information Credibility: A Social Media Perspective. Journal Business Ethics, 149(4), 799–810.
Hassan, A., Chachi, A., & AbdulLatiff, S. (2008). Islamic Marketing Ethics and Its Impact on Customer Satisfaction in the Islamic Banking Industry. Journal of King Abdulaziz University-Islamic Economics, 21(1), 27–46. https://doi.org/10.4197/islec.21-1.2
Hussain, M., & Ranabhat, P. (2013). Influence Of Service and Product Quality on Customer Retention: A Swedish Grocery Store. Sweden: University of Gävle.
Isoraite, M. (2021). 7 P Marketing Mix Literature Review. International Journal of Trend in Scientific Study and Development (IJTSRD), 5(6), 1586–1591.
Johari, A. J. (2015). Success Strategies in Islamic Marketing Mix. International Journal of Business and Society, 480-499.
Karim, A. A. (2014). General Overview on The Study of Islamic Ethics. In F. Abdullah, Islamic Ethics and Character Building (Pp. 1-41). Gombak: IIUM Press.
Klassen, K. M., Borleis, E. S., Brennan, L., Reid, M., McCaffrey, T. A., & Lim, M. S. (2018). What People "Like": Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram. Journal Of Medical Internet Research, 20 (6).
Kusuma, B. M. A. (2020). Nakhon Si Thammarat Muslim Business Club: Managing Da'wah and Entrepreneurship Among Muslim Minorities in The Southern Thailand. Jurnal Ilmiah Syi’ar, 20(1). 104-116. DOI: 10.29300/Syr.V20i1.3186.
Lemmink, J., Kasper, H. (1994),"Competitive Reactions to Product Quality Improvements in Industrial Markets", European Journal of Marketing, 28(12). Pp. 50 – 68.
Mohammad, E. I. (2013). Advertising: An Islamic Perspective. International Journal of Ethics in Social Sciences, 1-12.
Rajan, P. S. K. (2016). Marketing Ethics Definition: Responsible Marketing Aspects of Responsible Marketing. International Journal of Management and Applied Science, 11, 194–196.
Saeed, M. (2013). Islamic Shariah-Complaint Marketing. International Journal of Social Entrepreneurship and Innovation, 166-178.
Silas, U. (2020). Online Advertising in Nigeria: An Examination of Approach in Facebook and Instagram. Galactica Media: Journal of Media Studies, 87-122.
Sern, T. T., & Mahadevan, A. (2019). Impact Of Product Quality and Pricing Strategy on Customer Satisfaction in Hypermarket in Malaysia. International Journal Accounting and Business Management. 7(1), 33–57.
SME Corp Malaysia. (2020). “SME Annual Report 2018/19,” Kuala Lumpur: SME Corp Malaysia
Swope, J. A. (2019). Ethics in Marketing. Encyclopedia of Business and Finance, 2nd Ed. https://www.encyclopedia.com/finance/finance-and-accounting-magazines/ethics-marketing
Turnbull, S., Liza, H. W., Aisha, B. (2016). The Advertising Standardization Debate Revisited: Implications of Islamic ethics on standardization/localization of advertising in Middle East Islamic States. Journal Of Islamic Marketing, 2-14.
