Information and communication technology (ICT) is a primary element of a developed nation. Technology has altered how consumers purchase and how stores and merchants serve their customers. Therefore, the primary aim is to determine the factors influencing the attraction of ICT among customers in the agriculture-based sector in Klang, Selangor. Primary data were collected using a structured questionnaire via an online survey involving 384 respondents in Klang, Selangor. The descriptive analysis revealed that the type of ICT tool customers use frequently is smartphones. The researcher concludes that most of the customers in Klang, Selangor, strongly agree that they could order any product from any part of the world by using ICT. Based on the correlation analysis, the overall factors (social influence, customer satisfaction, and convenience) have a strong positive relationship with the usage of ICT. Social influence is the most dominant factor in the use of ICT. This study would help the customer become more consistent with using ICT in online purchasing. As this study was limited to customers in Klang Selangor, it is advised that additional research be conducted in the area that is centred on the east coast of peninsular Malaysia. Customers may also gain insight into the issues they encounter when using ICT and online shopping to make purchases if the survey is expanded to include the area.
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