This study was carried out with the purpose of examining the factors that influence the level of satisfaction experienced by customers who shop online for mobile phone accessories. The independent variables included things like product quality, price, level of security, and the overall quality of the e-service. This study was carried out because there has been a rise in the number of people shopping online. Because the mobile phone industry is expanding at such a rapid rate, we believe that phone accessories will most likely be one of the most popular selling items in the years to come. This prediction is based on the current state of the industry. The states of Negeri Sembilan, Selangor, and Johor are represented most frequently among the respondents. Using a survey created in Google Forms and selecting respondents at random using convenience sampling, a total of 384 usable samples were successfully collected. As a result, it's possible that the findings of this research won't apply everywhere. When analysing the data, we made use of SPSS and performed a linear regression analysis. According to the findings of this study, there is a significant connection between consumer happiness and factors including price, quality of e-services and products, as well as overall product quality. Moving forward, this research will provide dependable information to e-commerce or e-businesses in Malaysia, particularly those in the mobile phone accessory business, in order for them to understand the needs of consumers and what appeals to them. This will help businesses make decisions that will better satisfy their customers' needs for quality products.
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