At present, the dominance of traditional media agenda setting is facing challenges in the new communication environment of the Internet.The media's agenda setting is not one-way, but takes into account the needs of the audience, and the topics involved are closer to what the public cares about.Through the dissemination of mass media, people can effectively set topics and influence the topics that the audience pays attention to. Confucianism is the core and main body of Chinese traditional culture, and the mass media is also exploring how to make audiences pay attention to this topic through effective communication, and then participate in discussions and form public opinion. The media should strengthen the dissemination of the "agenda" of Chinese traditional culture in a timely manner, which is conducive to stimulating the spirit and enthusiasm of patriotism and rebuilding a benign and positive environment for online public opinion.
Since agenda-setting theory originated in the United States, it is an innovative concept to combine traditional Chinese culture with it. On the one hand, while clarifying the definition and significance of Chinese traditional culture, it explores the study of Chinese traditional culture from the perspective of Communication. On the other hand, summarizing how current agenda-setting theory and traditional Chinese culture are combined, and discusses future research directions.
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