Malaysia practices a dualistic tertiary education system by permitting participation from both Public and Private Higher Education. However, higher education institutions have a lot to take care of their students like many successful corporations look out their customers. At the same time, educational institutions need to maintain their position as information facilities and educational standards which involve both social and economic integrity. In this paper, we specifically address the factors attracting students to enrol in a private university which was a study in Kolej Universiti Islam Perlis (KUIPS). Several factors such as programs, facilities and location, and peers and family are emphasized in this study. It is to foresee the university choice decision among students. The results of this study revealed the significant relationship between those independent and dependent variables. Thus, this study proved the linkage of variables with the research framework at the end of this study.
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