Every investor strives to choose the best investments with an aim to reap greater future benefits. Behavioural finance argues that an investor's decision-making process for investments is influenced by a complex mixture of factors that have a role in an investor's decision-making process. The literature shows that, in general, the study of behavioural aspects in financial markets is somewhat of an emerging concept and the determinants are not considerably addressed; there are few studies on determinants of individuals' investment decision-making, which makes academic research in this area necessary to establish the determinants on individuals' investment decision-making. This conceptual study uses the contemporary behavioural finance theory to present a broader/ comprehensive model of determinants of investor behaviour, considering the moderating role of financial literacy and fundamental market anomalies on the relationship between such determinants and individual investment decision-making for Iraqi investors.
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