International Journal of Academic Research in Business and Social Sciences

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Communication as a Strategy in Enhancing an Organization Performance

Open access

Nur Yasmeen Zulkeifli, Mohamad Hafifi Jamri, Abdul Rauf Ridzuan, Nurzali Ismail, Khairi Khairuddin, Nur Shazana Abdul Rani, Siti Nur Izyandiyana Ab Hadi, Noor Afzaliza Nazira Ibrahim

Pages 2041-2048 Received: 20 Aug, 2023 Revised: 23 Sep, 2023 Published Online: 27 Oct, 2023

http://dx.doi.org/10.46886/IJARBSS/v13-i10/8235
Communication is a critical and fundamental component of every company, and it is necessary to foster cooperation in the workplace, which influences organisational performance and decision making. This research into communication as a way of enhancing organisational performance is so fundamental. The study's aims were to determine the role, influence, and relationship between communication strategy and organisational performance. Communication and management are complimentary disciplines that are required for a company's growth and performance. Employees and managers in most firms have wrestled with the concept of attempting to improve weak and insufficient communication between the two parties, which mostly generates issues for a company, whether in terms of performance or cost. A systematic review approach was used to collect crucial information in order to understand how communication works as a strategy to improve the performance of the organization.
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