The potential of smart technologies like virtual reality (VR) in developing products for children remains underexplored. This concept paper explores the possibility of using VR to develop engaging products like toys and other gadgets that provide immersive experiences to the young consumers of China. The justifications and inspirations for the conceptual framework proposed in this study are based on previous literature. Basic design considerations include interactivity, spatial reality interface, perceived product design characteristics, and their collaborative effect on consumer purchase decisions. Based on previous studies, the factors identified as consumers' purchase intention influencers. This study recommends contemporary determinants of consumer purchase decisions, highlighting the importance of VR attributes in association with consumer behavior in the context of Chinese children in VR gaming. The practical applications of the framework are discussed as well, and future usage of the recommended model could result in important practical and theoretical implications.
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