International Journal of Academic Research in Business and Social Sciences

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The Creative Process: Developing Visual Storytelling through Design Thinking

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The rise of learning innovation suggested that multimedia content are practical tools of communication to support teaching and learning. Despite increasing learning innovations, little research has been undertaken on visual storytelling for education, especially for science syllabus. Visual storytelling is important to improve the communication of scientific information and visualisation. In Malaysian education, visual storytelling techniques are limited, especially in science and technology, where the content consists of complex information. This paper aims to present the development of TikTok for educational content for science subjects by visual storytelling elements approach through the design thinking process. Mix method is applied in this study. A systematic literature review and Likert scale questionnaire are used. The finding indicates the process of developing a science syllabus for primary school students using visual storytelling in social media content and user feedback. In conclusion, this research contributes for future research in education for multimedia educational content.
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