This paper delves into the prospective products that can be developed for a rural tourism destination, utilizing the available natural, site, and community resources in Kampung Sungai Terap, Hujong Permatang Sub-District, Kuala Selangor. The data were gathered through observations, unstructured interviews, and the collection of secondary data. The study's findings are categorized into three sections: natural resources, community analysis, and site analysis. The research highlights that Kampung Sungai Terap has nurtured numerous potential village entrepreneurs who have introduced a variety of products and services, ripe for further commercialization as distinctive offerings in rural tourism product development. The village boasts favorable attributes within its resources—be they natural, communal, or situational—requiring only some refinement and enhancement for sustained success in the area and for establishing it as a thriving rural tourism destination.
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