Malaysian stamps are typically issued to commemorate an event or to represent a specific theme. However, due to the use of digital technology, Malaysian stamps have become less popular among users. As a result, newer generations are unaware of its significance in cultural and historical contexts. . The purpose of this research is to provide valuable insights into the symbols and meanings associated with the four stamps produced by POS Malaysia Berhad in 2010. Methodology use to employ is semiotic theoretical framework, this research seeks to uncover the significance of these symbols and meanings, as well as how they relate to the local market. In order to comprehend the symbols and meanings of the stamps in relation to the local market, a content analysis and semiotic analysis approach were employed to examine four stamps that Pos Malaysia Berhad created in 2010. Semiotics, which concerns the interpretation of signs and symbols and their meanings within different contexts, is an appropriate theory for the analysis of stamps, as they frequently feature images and symbols that convey cultural and historical significance. The four stamps from 2010 depict various aspects of Malaysia's local market scene. The findings of this research are expected to contribute to a deeper understanding of the economic, social, and cultural factors that are represented in these stamps and to shed light on their role in promoting the local market in Malaysia. Based on these findings, recommendations can be made for the development of future stamp designs that are better aligned with the needs and values of the local market and that can contribute to the growth and sustainability of the local market.
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