The aim of this study is to investigate the relationship between time, online convenience, and perceived risk concerning students' purchasing decisions. Due to the constraints imposed by the Covid-19 pandemic, online stores have become the preferred method of shopping over traditional brick-and-mortar stores. A total of 109 respondents participated in this study using a convenience sampling approach. The completed questionnaires were collected and analyzed using SPSS version 26. Measurement techniques included frequency analysis, reliability analysis, and regression analysis. Notably, during the COVID-19 pandemic, over 94% of the 109 respondents chose Shoppe as their preferred online purchasing platform, and more than 50% reported positive experiences. All Cronbach alpha values exceeded 0.8, indicating high reliability. Importantly, students' purchasing activity exhibited significant correlations with both time savings and perceived risk. This study is expected to be particularly valuable to academics and online entrepreneurs.
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