Small and medium-sized enterprises (SMEs) can be strengthened through rural entrepreneurship, which in turn helps rural areas by creating jobs and revenue. This study aims to identify the extent to which rural entrepreneurship affects the income of small entrepreneurs in Penang. The study design consisted of a quantitative form for each research instrument using the Google Form online survey. This study’s sample was selected using purposive and snowball samplings involving 158 small rural entrepreneurs in Penang, Malaysia. The data in this study were analyzed using Statistical Package for Social Science (SPSS) software version 27.0 to measure the frequency, percentage, mean, standard deviation and cross-distribution. The results of this study found the relationships between the income of rural entrepreneurs with variables such as age group, gender, marital status, educational level, type of business and business marketing platform. Regarding the relationship between a business profile and respondents’ income, the total income of small entrepreneurs in Penang is influenced by employment, type of business, duration of business, ownership of computers and devices to access the internet. In contrast, internet applications, product conversion and business operating hours do not influence the income of small entrepreneurs.
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