In today's digitally dominated environment, customer acquisition is essential for business growth, particularly for graphic design firms. The utilization of social media platforms as essential instruments for business promotion has led to the widespread implementation of methods such as influencer marketing and paid promotions on platforms such as Instagram and Facebook, with the primary objective of acquiring customers. Despite their widespread use, there is a notable lack of literature examining the efficacy of these strategies for graphic design firms. This conceptual paper provides a comprehensive examination of the existing research pertaining to customer acquisition, with a specific emphasis on the features associated with social media marketing strategies in the graphic design firm. Additionally, this study highlights existing areas of research that have not been well addressed and proposes potential directions for future qualitative and quantitative investigations. The study seeks to provide a fundamental comprehension for graphic design firm aiming to improve their customer acquisition tactics through the implementation of successful social media marketing strategies by outlining these areas of prospective investigation.
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