The study aimed to analyze the method of self-promotion to enhance the organizational identity of employees in airport management. The study population consisted of employees of the Oman Airports Management Company in the Sultanate of Oman, numbering 1,042 employees. A soft sample of 175 employees was selected, and an electronic questionnaire was distributed to this sample. 169 responses were obtained and are suitable for statistical analysis. The study followed a descriptive-analytical approach. The study reached many results, the most prominent of which was: There was a statistically significant effect of the levels of self-promotion style on enhancing the organizational identity of those working in airport management. The study recommended the need for the manager in the organization to seek to draw the attention of others that he is valuable to the organization by listening and helping employees solve their problems and showing them friendliness, and the need to direct the behavior of leaders in airport management towards applying the method of self-promotion because of its significant impact on strengthening organizational identity. Among employees, this is done by preparing training programmes to provide leaders with their characteristics and skills.
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