This study focuses on the millennium ceramic manufacturing history of Jingdezhen and the development of traditional handicraft ceramic brands, with special attention to the aspects of cultural integration design, innovation design and functional design. Through a combination of literature review and field survey and interviews, this study delves into the current situation and development trend of traditional handicraft ceramic brands in Jingdezhen. The research results show that the organic combination of modern design and traditional crafts is one of the key factors for the success of Jingdezhen ceramic brands. Cultural integration design not only inherits the essence of millennium ceramics, but also gives the products a modern sense and improves market competitiveness. Innovative design, Jingdezhen ceramic industry through the introduction of new processes and elements, successfully breaking the traditional constraints, to achieve the brand image of the update and upgrade. In addition, focusing on functional design has also won Jingdezhen traditional handicraft ceramics a wider user group. The conclusion and discussion section of the study emphasizes the importance of cultural integration, innovation and functional design in the sustainable development of Jingdezhen ceramic industry. At the same time, this study also points out the limitations of the research and suggests directions that can be explored in future research. This study provides substantial insights into the development of traditional handicraft ceramic brands in Jingdezhen and offers useful experiences and insights for the sustainable development of similar cultural industries.
Chen, J., & Xiao, X. (2013). Research on the Inheritance and Innovation of Jingdezhen Ceramic Cultural Landscape Heritage. Business Situation, 48, 141-142.
Compilation Committee of Jingdezhen Ceramic Historical Materials. (2019). Jingdezhen Ceramic Historical Materials (1949-2019) (Part 1). Jiangxi People's Publishing House.
Galloway, S. (2019). The Story of Brand: 100 Milestones in Brand History.
He, C., & Li, X. (2017). Exploring the Contemporary Value of Traditional Chinese Crafts. Journal of Guangxi University for Nationalities (Natural Science Edition), 23(1), 42-46.
Huang, K. (2020). Analysis of the Value and Path of Inheriting and Innovating the Craftsman Spirit through "Handmade." Jinyang Journal, (05), 25.
Jiangxi Ceramics Research Institute, Ed. (1959). Jingdezhen Ceramic History. Three Unions Bookstore.
Jiangxi Provincial Department of Light Industry Ceramics Research Institute(1959). History of Jingdezhen Ceramics. Three Links Press. ISBN 11002-173.
Jing, O. (2021). Holding the Banner of Brand, Pursuing the Path of Innovation, Creating a Reputation of Quality, and Reviving the Ceramic Industry — Examining the Development Strategy of Jingdezhen Ceramic Brands from the Perspective of Wanglong Ceramics. Jingdezhen Ceramics, 68-71.
Li, C. (2015). Changes in Jingdezhen Porcelain Marks Since the Founding of the People's Republic. Jingdezhen Ceramics, 2015(06), 4-6.
Li, M. (2018). Research on the Cultural Inheritance and Innovation of Jingdezhen Ceramic Industry. Ceramic Arts & Design, 11(2), 45-60.
Liu, M. Y. (2015). The Contemporary Value of Handcrafted Ceramic Products in Jingdezhen. Art Education, 12.
Wang, J. (2021). A Study of the Development History and Historical Influence of Jingdezhen Art Porcelain Factory from 1958 to 2003 [Doctoral dissertation, Jingdezhen Ceramic University].
Wang, R. (2016). Innovative Branding Strategies in Jingdezhen Ceramics. Chinese Ceramics, 8-10.
Xu, S. (1957). Song Huiyao Ji Gao. Shanghai Ancient Literature Publishing House. ISBN 9787532573011.
Yan, X. (2023). Research on the Evolution of Visual Identity Design Styles of Jingdezhen Ceramic Brands (1949-2022). (Master's thesis, Jingdezhen Ceramic University).
Yang, C., & Yu, B. (2014). The internationalization design of Jingdezhen ceramic brand image. Business Times, 57-58.
Yuan, F. (2016). The Formation of Trademarks as Seen from Inscriptions on Ceramics from Different D ynasties. Journal of Ceramics.
Zhang, C., & Ji, R. (2022). Daily Ceramic Product Design: The Comprehensive Expression of Functionality and Aesthetics. Artistic Perspective, 5.
Zheng, H. (2010). Research on the Urban Brand Communication Strategy of Jingdezhen, the Porcelain Capital. City Branding, 134-150.
