Educational broadcasting is a broadcasting service specifically used for educational purposes that transmits audio or video content to learners via radio waves or other digital channels, such as the Internet. In the online education market, college students are the main consumer group, so the study of college students' online education behavior has an important guiding effect on the online education market. This study is devoted to exploring the factors that influence Chinese college students' use of mobile digital broadcasting to obtain educational information. Based on the use and satisfaction theory, the research method of in-depth interview is adopted. Through the introduction of informants, a remote online interview was conducted with 10 college students from 5 universities in central China. The research results show that Chinese college students have a high degree of recognition of digital educational broadcasting, which plays an auxiliary role in college students' learning. information seeking, convenience utility, entertainment and relaxation are their main motivations for using digital educational broadcasting. At the same time, the study also found that college students have a higher demand for the content quality and interactive form of educational broadcasting.
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