As an important editorial at the beginning of a new year, the New Year's message is an important communication ritual constructed by mainstream media in China, which not only highlights the role of mainstream media in positioning themselves and their social functions, but is also profoundly embedded in the development of China's society and the transformation of the journalism industry. This paper takes the New Year's speeches of the five major mainstream media in 2022 as the object of study, research in relevant cases and analyze the New Year message of Chinese mainstream media in 2022: Analyze the New Year message with a theoretical framework and use multiple rhetorical situations and symbolic metaphor system to reflect the cultural value of rebuilding identity and journey imagination, construct the legitimacy and professionalism of the professional authority of mainstream media, and present the concept innovation and value purported on the road of media reform.
Cushion, S. (2023) ‘Attacking mainstream media’, Beyond Mainstream Media, pp. 63–77. doi:10.4324/9781003360865-5.
Cushion, S. (2023b) ‘The attitudes of alternative media users towards mainstream media’, Beyond Mainstream Media, pp. 131–149. doi:10.4324/9781003360865-9.
Dedication’ (2012) Engaging First-Year Students in Meaningful Library Research, p. v. doi:10.1016/b978-1-84334-640-1.50006-5.
Gitlin, J.D., Gitlin, J.I. and Gitlin, D. (1977) ‘Ferritin synthesis in human embryonic and fetal tissues’, Pediatric Research, 11(4), pp. 405–405. doi:10.1203/00006450-197704000-00215.
Ryan, M. (1969) Frame theory. Hanover, N.H,.
Thomasson, A.L. (2020) ‘The function of modal discourse’, Norms and Necessity, pp. 52–76. doi:10.1093/oso/9780190098193.003.0003.
‘Dedication’ (2013) The New Economic Analysis of Multinationals. doi:10.4337/9781843766995.00007.
Reidy, J. (2004) ‘Thought domain scale’, PsycTESTS Dataset.
doi:10.1037/t11855-000.
Yu, N. (2022) ‘Conceptual metaphor theory’, The Moral Metaphor System, pp. 31–68. doi:10.1093/oso/9780192866325.003.0002.
