International Journal of Academic Research in Business and Social Sciences

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Factors Influencing ASEAN Undergraduate Student Satisfaction with Guangxi’s Universities

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With the development of internationalization in higher education, research on the satisfaction of international students has grown in importance in the field of higher education. This study aims to examine the satisfaction level of ASEAN undergraduate students studying in Guangxi and analyze the factors influencing ASEAN undergraduate student satisfaction with Guangxi’s universities. This study adopted a quantitative approach to collect questionnaires from 468 ASEAN undergraduate students currently studying in 9 public universities in Guangxi, China. The results showed that ASEAN undergraduate students have a high overall satisfaction level with higher education in China. The findings indicated that perceived quality, and perceived cultural distance have a significant positive effect on ASEAN undergraduate students' satisfaction. This paper provides reference value for understanding the formation mechanism of international student satisfaction, and for policymakers and managers to enhance international student satisfaction.
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