Economic Promotion through One-Town One Product

OTOP Philippines supports micro, small and medium enterprises (MSMEs) to manufacture, offer and market distinctive products or services through the use of indigenous raw materials and local skills and talents. It is a government program that supports micro, small and medium enterprises (MSMEs) to manufacture, offer, and market distinctive products or services through the use of indigenous raw materials and local skills and talents. Here in Ilocos Norte, One-Town-One-Product program is being spearheaded by the local chief executives of the different municipalities and towns and the Department of Trade and industry. Through several local ordinances, the different towns and cities have identified their own products under the program which will receive the support of the government and of the Department of Trade and Industry.
This research aimed to find out the economic impact of One Town One Product program of the government in the Province of Ilocos Norte. The OTOP owners in Ilocos Norte are already adult, dominated by college graduate and married women. Most of them have not attended seminars and trainings and are not members of professional organizations. Majority of the OTOP businesses in Ilocos Norte have existed for 16-20 years and are engaged in manufacturing and most of them are sole proprietor. The Government agencies like the Department of Trade and Industry and Department of Science and Technology had assisted the OTOP businesses through skills training and business counseling. It was found out that employment has the biggest impact on the OTOP program in Ilocos Norte.