International Journal of Academic Research in Business and Social Sciences

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UNESCO World Heritage Site Recognition in Malaysia via an Emerging Technology Platforms

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This study investigates the intersection of design and the impact of digital illustration elements at Malaysian UNESCO World Heritage Sites through the use of the Mental Canvas tool. The goal of the study is to determine how these factors might contribute to cultural tourism. On the other hand, the display of these websites frequently lacks creative ways to engage users on a deeper level. The purpose of this project is to examine the role that design plays in enriching visitor experiences, protecting cultural heritage, and promoting Malaysia's UNESCO prestige inside these sites by utilising emerging digital platforms and illustrative styles. This research aims to provide insights into the potential of design to create experiences that are memorable and engaging while preserving and promoting Malaysia's rich cultural heritage by examining the integration of digital illustration elements with the Mental Canvas tool, including mediums of multimedia such as the UNESCO Application, Websites, E-comic (characters with local costumes), and innovative architectural design.
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