The main objective of this study is to examine the roles of Facebook usage among SMEs in Malaysia. It has been argued that interactivity, cost effectiveness and compatibility are the factors of Facebook usage among SMEs in Malaysia. Since such usage among SMEs has increased continuously due to its features that are interactivity, cost effectiveness and compatibility, three hypotheses were postulated in this study. This study applies Statistical Package for Social Science (SPSS) method in analyzing the data that were distributed to 84 respondents through questionnaires. The findings of this study demonstrated that cost effectiveness and compatibility have positive relationship on Facebook usage among SMEs in Malaysia. Meanwhile, interactivity has no relationship on Facebook usage among SMEs in Malaysia. [The outcome of this study shall assist the government agencies to in facilitating contents during trainings and coaching session with the entrepreneurs.
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In-Text Citation: (Wee et al., 2020)
To Cite this Article: Wee, M., Yusrey, N., Sadik, M. Z., Razak, N. A., Marmaya, N. H., & Yanto, H. (2020). Roles of Facebook Usage among SMEs in Malaysia. International Journal Academic Research in Business and Social Sciences, 10(3), 723–732.
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