The purpose of this research is to study the behavior of Thai tourists on food and to study the civilization and the elements of gastronomy tourism affecting the behavior of Thai tourists. The sample group used in this research is 400 Thai tourists. The variables in the study consists of the independent variables, namely personal factors such as gender, age, status, education level, occupation and average income per month, and the elements of food tourism and the dependent variable is the behavior of Thai tourists. Using statistical methods to find the frequency, percentage, mean, standard deviation, and use Chi-Square Test to analyze data at significance level 0.05.
The results of the research were as follows: 1. Most of the sample groups had a convenient season to visit gastronomy tourism, ie November-December. The expected number of days for food tourism were 1-2 days. The source of food tourism information was Facebook. People who were travel buddies on gastronomy tourism for them were lovers / spouses. Travel method for food tourism was by using a personal car. The main purpose of traveling in food tourism was they loved a variety of local ingredients and the average cost of food tourism / people / meals was over 701 baht. 2.Demographic factors on gender, age, status and average income per month affected the behavior of Thai tourists on food. 3.Elements of gastronomy tourism that did not affect the behavior of Thai tourists with statistical significance at the level of 0.05
Elements of Gastronomy Tourism Affecting the Behavior of Thai Tourists Traveling in Thailand
Puri Chunkajorn
Culinary for Health Program, College of Integrative Medicine, Dhurakij Pundit University Bangkok, Thailand
Abstract
The purpose of this research is to study the behavior of Thai tourists on food and to study the civilization and the elements of gastronomy tourism affecting the behavior of Thai tourists. The sample group used in this research is 400 Thai tourists. The variables in the study consists of the independent variables, namely personal factors such as gender, age, status, education level, occupation and average income per month, and the elements of food tourism and the dependent variable is the behavior of Thai tourists. Using statistical methods to find the frequency, percentage, mean, standard deviation, and use Chi-Square Test to analyze data at significance level 0.05.
The results of the research were as follows: 1. Most of the sample groups had a convenient season to visit gastronomy tourism, ie November-December. The expected number of days for food tourism were 1-2 days. The source of food tourism information was Facebook. People who were travel buddies on gastronomy tourism for them were lovers / spouses. Travel method for food tourism was by using a personal car. The main purpose of traveling in food tourism was they loved a variety of local ingredients and the average cost of food tourism / people / meals was over 701 baht. 2.Demographic factors on gender, age, status and average income per month affected the behavior of Thai tourists on food. 3.Elements of gastronomy tourism that did not affect the behavior of Thai tourists with statistical significance at the level of 0.05
Keywords: Elements of Gastronomy Tourism, Behavior of Thai Tourists, Gastronomy Tourism
Background and Importance of the Problem
Tourism is an industry that plays an important role in the economic development of many countries around the world. The governments of each country in the country therefore place importance on enhancing their competitiveness in order to compete in the global travel market. In particular, countries in Asia and ASEAN draw more tourists from all over the world to travel in their own countries. Therefore, the tourism mission is a mission that is blended with the development of the country in all dimensions. Thus, the food tourism component is an important factor that helps attracting foreign tourists into gastronomy tourism and learn local culture from food.
According to a report from the United Nations World Tourism Organization (UNWTO) about the global tourism situation, in 2015, the number of international travelers continued to grow at a rate of 4 percent per year, totaling 810 million people. More than the same period last year by 33 million people. This is due to the continuous recovery of the European economy since the beginning of the year and the weakening of the euro. However, the Chinese tourist market still ranks number one with the expansion of the number of tourists traveling out of the country, resulting in Japan, Thailand, the United States of America. And many European tourist destinations have received benefits, as well as countries that emerge as emerging markets such as India, South Africa and Egypt that have reported high growth in tourism spending as well. (Office of the Permanent Secretary for Tourism and Sports, 2015.
However, spending on tourism of tourists is partly a cost of food. For some countries, therefore, focus on gastronomy Tourism, which is a tourism that combines the nature of the area, culture, service, access to tourist resources, being a good host and unique identity, combined with experience for tourists, especially the taste of food, learning how to make and cook, which is considered a impressive experience implantation to the tourists. In addition, gastronomy tourism is also distributing income to the local and agricultural sectors, both dire
In-Text Citation: (Chunkajorn, 2020)
To Cite this Article: Chunkajorn, P. (2020). Elements of Gastronomy Tourism Affecting the Behavior of Thai Tourists Traveling in Thailand. International Journal of Academic Research in Business and Social Sciences, 10(2), 401–411.
Copyright: © 2020 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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