This study aims at investigating the effects of mobbing in losing the performance of sales force in the pharmaceutical industry of Pakistan. Precisely, it assesses the influence of mobbing on the job involvement, creativity, and efficiency of sales force. This study utilizes a quantitative approach to collect data through questionnaire based survey from the sales representatives and used partial least square structure equation modeling to analyze results. The results show that mobbing has negative but significant relationship with the performance of sales force. Mobbing has also negative but significant relationship with job involvement, creativity and efficiency of sales force. This paper addresses the need to examine the relationship of mobbing with the performance of sales force in the pharmaceutical industry at the eastern areas of Pakistan, which can help in understanding the nature of these variables and the environment where competition among companies and unemployment rate is high.
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In-Text Citation: (Rehman et al., 2020)
To Cite this Article: Rehman, F. ur, Yusoff, R. M., Md.Ali, A., & Bakar, T. @Suaibah A. (2020). Tracing the Effects of Mobbing in Losing the Performance of Sales Force: An Evidence of a Pharmaceutical industry. International Journal of Academic Research in Business and Social Sciences, 10(13), 108–118.
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