Considering the vital importance of the expansion of non-petroleum exports for the Iranian economy, the success of Iran's industrial productivity is in need of a scientific approach in a professional manner. But, a majority of Iran's industrial organizations have been using traditional, non-scientific methods in marketing and exportation of their products. This shortcoming applies even more significantly to the construction stones industries.
This investigative project is an applied research, which includes qualitative variables, as well as a survey type descriptive approach. The results obtained in this investigation were from a survey of 200 construction stone producers and exporters in the Mahallat and Nimvar areas. This survey began in January, 2012, and ended in September, 2013. In this study, Cronbach's 'alpha' was employed with regard to reliability, content analyses, three methods of content analyses, as well as structural, discriminative and validity analyses. In answers to the research questions, factor analysis and correlation tests were employed; and to rank the findings, TOPSIS method was used.
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