Telecom sector of Pakistan has very important role in economy of the country. Innovation is crucially important for telecom industry, which can bring lot of changes in the service sector and improve the service in the telecom industry. Some of the special issues which are arise in the telecom industry that was differentiation between product and process or between network and services innovation. The current study is collected the 40 responses from 6 telecom companies of Pakistan. The current found that positive relationship between customer orientation, and service innovation in telecom industry of Pakistan. On the other side, the study found the insignificant relationship between professional skills and service innovation. The current study suggested that the telecommunication organizations should focus and improved the professional skills, which can improve their growth.
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In-Text Citation: (Sharif et al., 2019)
To Cite this Article: Sharif, M. N., Raza, H., Faizan, M., & Hassan, N. U. (2019). Role of Customer’s Orientation and Professional Skill of a Service Provider in the Telecom Sector of Pakistan. International Journal of Academic Research in Business and Social Sciences, 9(10), 385–393.
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