Pantun is a form of old Malay poem or literature composition which depicts the finesse of values and the community’s sensitivity towards the nature and its scope of culture. However, the changes of time has made poem forsaken by the society especially by the younger factions. The assumption that pantun is not relevant in the scientific world these days are pretty rampant among the younger factions. Many strategies and suggestions need to be crafted to dignify pantun in the eyes of its people. Hence, the objective of this study is to identify and analysis the implications of pantun in moulding the identity of the Malay community. Literature and texts analysis methods are applied in this research. In order to obtain reliable results this research also applies a theory introduced by Charles Sanders Peirce, the Peirce’s Semiotic Theory. Results show that pantun is able to give implications in moulding the identity of the Malay community. This research involves texts from Pantun Melayu: Bingkisan Permata as the main topic for discussion. This research aims to be utilized as a reference to highlight the Malay identity especially among the younger generations.
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In-Text Citation: (Mohamad & Muhammad, 2019)
To Cite this Article: Mohamad, N. S., & Muhammad, S. J. N. (2019). The Implications of Pantun in Moulding the Identity of the Malay Community. International Journal of Academic Research in Business and Social Sciences, 9(5), 1113–1120.
Copyright: © 2019 The Author(s)
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