Global warming is affecting everybody either directly or indirectly, molding people to become more alert and aware of the environmental effects to the mankind. Thus it have prompt issues such as environmental protection and sustainability to be the talk of the town and leading topic of interest to many. In the property sector, a new term such as green housing developments have emerged. Green housing developments are sustainable housing development with environmentally friendly and sustainable green features that ranges from design, construction and maintenance. It is believed that due to the competitive property market in Malaysia, many property developers have opted for production of sustainable property products to attract consumers. However current property market is indicating that overhang properties in Malaysia are on the rise. This is an indication of the struggle that property developers are going through to match consumer’s current expectation and market needs. It is believed that approach to conventional marketing, need to be modified to attract consumers by matching their current needs and close sales. Particularly, this extensive study of literature materials has taken a pivotal task to enlighten readers with the following market confusions: (i) How green housing development is different from conventional housing development? (ii) Why green housing development will lead future property product demand? (iii) What are the changing marketing factors that will attract consumers to buy green housing development?
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In-Text Citation: (Sivadasan & Basiruddin, 2019)
To Cite this Article: Sivadasan, R., & Basiruddin, R. (2019). Green Housing Development: Is it Really Sustainable? International Journal of Academic Research in Business and Social Sciences, 9(12), 431–444.
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