The introduction of Halal logo issued by Malaysia’s Department of Islamic Development (JAKIM) has influence the awareness and perception among Muslims consumer about the importance of consuming Halal products and the important of Halal logo. The Halal logo, furthermore, encompasses imported products from different countries that are certified by JAKIM. However, little did the consumers know that there are fake logos and identifying the authorized halal logo by JAKIM could be challenging. The objective of this study was to investigate the ability of Muslim consumers in order to recognize the authorized Halal logo. 360 structured questionnaires were distributed to the respondents in Kota Kinabalu, Sabah and 349 usable questionnaires were analysed. The findings showed that most of the respondents (86.8%) were able to identify the authentic halal logo issued by JAKIM. However, the remaining (13.2%) perceived the fake halal logo as the authentic halal logo. It is concluded that the consumers should aware and attain knowledge to recognize the authorized halal logo and JAKIM should play an important role to monitor the authenticity of the halal logo used by food operators.
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In-Text Citation: (Sumpin, Kassim, Zaki, Piah, & Majid, 2019)
To Cite this Article: Sumpin, N. A., Kassim, N. F., Zaki, M. I. M., Piah, Z. H. M., & Majid, M. A. A. (2019). Will the Real Halal Logo Please Stand Up? International Journal of Academic Research in Business and Social Sciences, 9(9), 1226–1234.
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