Market trader is one of the sectors in Micro Enterprises (MEs) which is still unrecognised by the government because its contributions to the economic growth are unclear. This study aims to identify the depth of cash flow management, inventory management and accounting information usage in decision-making by market traders, and also looks at access to capital as a means to support to improve business performance and business expansion. Using a quantitative approach, the questionnaire was distributed to 300 market traders in PengkalanChepa, Kelantan, Malaysia. Using a Statistical Packages for Social Science (SPSS) version 25 to analyse the data, the study revealed that only cash flow management significantly influenced business performance of the market traders, while access to capital, inventory management and accounting information do not significantly impact their business performance. This study is important as a guidance to current market traders and those who are keen to venture into small businesses as market traders. The findings also provide information to agencies directly involved with market traders such as AmanahIkhtiar Malaysia (AIM), Majlis Amanah Rakyat (MARA) and TabungEkonomi Kumpulan UsahawanNiaga (TEKUN).
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In-Text Citation:(Ramli & Zain, 2019)
To Cite this Article: Ramli, A., & Zain, R. M. (2019). The Impact of Non-Financial Measurements in Market Trader’s Business Performance. International Journal of Academic Research in Business and Social Sciences, 9(9), 514–536.
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