The formation of the European Union in 1958 was seen by many specialists as an important strategic move, having the ability to influence the entire global activity. This is an economic and political union developed in Europe, currently having 28 Member States. This paper aims to analyse the tourism offer from 2007 to 2015, when many tourism projects were accessed through various programmes. Through this paper, we aim to observe whether the process of accessing European funds in tourism has left its mark on tourism offers during the reviewed period.
1. Paley, N. (2000) Marketing strategy desktop guide, London: Hawksmere
2. Proctor, T. (2008) Strategic marketing: an introduction, Edi?ia a II-a, London : Routledge
3. McDonald, M. (1998) Marketing strategic, Bucuresti : Codecs
4. Kotler, Ph., Keller, K. L. (2008) Managementul marketingului, Edi?ia a V-a, Bucuresti : Teora
In-Text Citation: (Radu & Arsene, 2019)
To Cite this Article: Radu, A. – C., & Arsene, O. (2019). Evolution of the Tourist Offer in Romania in the Period of Accessing European Funds: Case Study, 2007 - 2015. International Journal of Academic Research in Business and Social Sciences, 9(6), 1290–1303.
Copyright: © 2019 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
