The equilibrium of demand and supply relationship between the Malay middle class parents (demand) and the private pre-school educational entrepreneurs (supply) has made it as a sustainable business today. Hence, the main objective of this study is to describe the venture of Malay female entrepreneurs into franchised pre-school education business. The qualitative method approach was applied through observation and in-depth interviews with each of the Malay female entrepreneurs under study. The data was analyzed and narrated descriptively. The results show that there is the interplay between the Malay female entrepreneurs and the Malay middle class parents. The Malay female entrepreneurs contribute significantly to the Malay middle class social reproduction at pre-school level.
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In-Text Citation: (Ismail, Ghani, Zin, Mee, & Pek, 2019)
To Cite this Article: Ismail, M. R. bin, Ghani, K. A., Zin, N. M., Mee, R. W. M., & Pek, L. S. (2019). Franchised Pre-School Education Business in Kuala Selangor District: The Turning Points of Malay Female Entrepreneurs. International Journal of Academic Research in Business and Social Sciences, 9(5), 981–986.
Copyright: © 2019 The Author(s)
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