There is a worldwide accord that pressing changes in human conduct and social practices are required. Consumers are increasingly becoming aware on matters such as environmental disaster, climate change, economic instability, and societal issues. This scenario has created opportunities for some organisations to stand out and achieve competitive advantage. The trend of sustainable purchase and consumption has not fully spread to Nigeria, as many of the Nigerian consumers are yet to familiarise themselves with sustainability and green issues. The study examines the influence of green marketing on perceived corporate image. Drawing on a sample of consumers working in different sectors of the economy in Lagos state, 898 copies of the questionnaire were distributed. The study found that green marketing significantly affects perceived corporate image of fast moving consumer goods.
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In-Text Citation: (Folasayo, 2019)
To Cite this Article: Folasayo, A. M. (2019). Green Marketing and Perceived Corporate Image: A Study of Fast Moving Consumer Goods in Lagos State Nigeria. International Journal of Academic Research in Business and Social Sciences, 9(7), 202–224.
Copyright: © 2019 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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