Social networks have evolved into a ubiquitous communication tool to swiftly deliver and receive messages, for instance through email or social media. In the workplace context, staff’s employee performance can be enhanced through the use of communication platforms which teach them things that can be picked up from co-workers. An example of such a platform is social media. The use of social networks can offer many benefits to employees’ communication skills and work performance. The objective of this study is to examine the relationship between social networks as a tool of communication and its influence on work performance. This offers firms the ability to implement and take full advantage of the benefits offered by social networking towards work performance. This study was conducted among staff members of support services at Private Hospital where 141 questionnaires were distributed. The collected data was subjected to multiple regression analysis. The findings revealed that there exists a positive relationship between cooperation, knowledge sharing and interactivity with work performance. All hypotheses in this study were supported. This research provides knowledge and information regarding methods to improve work performance of employees by utilizing social networking, and also contributes to the collection of existing literature in the field.
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In-Text Citation: (Munir, Omar, Sulani, Aziz, & Malik, 2019)
To Cite this Article: Munir, Z. A., Omar, N., Sulani, N. A., Aziz, R. A., & Malik, S. A. (2019). Work Performance and the Impact of Social Network as a Communication Tool: A Case of Support Services Employees at a Private Hospital. International Journal of Academic Research in Business and Social Sciences, 9(6), 1163–1176.
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