The extent to which website of the National Defense University of Malaysia (NDUM) complies with the best practice design guideline to communicate its corporate image was analyzed. Content analysis was employed to measure twenty-four web design features available on NDUM website. The findings showed that the site was categorized as moderately well- designed. Therefore, improving the NDUM’s website is suggested so that it can act as a gateway to the university’s image as a premier Defense University in the region. This study will be an addition to web design literature and facilitate universities and individuals to develop effective strategies to elevate the image of universities in the global context.
1. Abdullah, A. N., Husain, K., & Mohin, M. (2013). Environmental online campaigns through website interactivity: The case of Malaysian Environmental NGOs (MENGO). Journal of Human Capital Development, 6(2), 81-98.
2. Abdullah, A. N., & Bolong, J. (2014). ENGOs and website strategies for environmental sustainability. Serdang: UPM Press.
3. Aydin, G. K. (2010). Cultural Variability in Web Content: A Comparative Analysis of American and Turkish Websites. International Business Research, 3(1), 97-103.
http://dx.doi.org/10.5539/ibr.v3n1p97
4. Bao, T. Q., & Ellis, A. (2007). Assessing University Homepages from Web standard and usability perspectives. Retrieved from http://ausweb.scu.edu.au/aw07/papers/refereed/tran/paper.html
5. Brinck, T., Gergle, D., & Wood, S. (2001). Usability for the Web: Designing Web sites that work. San Francisco: Morgan Kaufmann.
6. Burnett, R. & Marshall, P. D. (2003). Web theory: An introduction. London: Routledge.
7. Dowling, G. R. (1994). Corporate reputations: Strategies for developing the corporate brand. London: Kogan Page.
8. Gray, E. R., & Balmer, M. T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702.
9. Hitlin, P., & Rainie, L. (2005). Teens, technology, and school. In Pew Internet & American Life Project. Retrieved from http://www.pewinternet.org/pdfs/PIP_Internet_and_schools_05.pdf
10. Ivory, M. Y. (2003). Automated website evaluation: Researchers’ and practitioners’ perspectives. Dordrecht: Kluwer Academic Press.
11. Kang, S., & Norton, H. E. (2006). Colleges and Universities use of the World Wide Web: A public relations tool. Public relation, 32(4), 426-428.
12. McLachlan, K. (2002). WWW cyberguide ratings for website design. Retrieved February 2, 2016, from www.cyberbee.com/guides.html
13. Moore, M. G. (2004). Innovation and change. The American Journal of Distance Education, 1(4), 195-198.
14. Nichani, M. (2006). The Changing Face of University Websites. Retrieved from http://www.pebbleroad.com/ article/the changing_face_of_university_websites/
15. Nielsen, J. (2000). Designing web usability. Indianapolis, New Riders Publishing.
16. Nielsen, J., & Tahir, M. (2002). Homepage Usability: 50 Websites Deconstructed. Indianapolis, IN, New Riders.
17. Nielsen, J. (2002). Coordinating User Interfaces for Consistency. San Francisco, Morgan Kaufman.
18. NOIE (National Office for the Information Economy). (2003). The current state of play: Online participation and activities. Australian Government, Canberra 2003.
19. Scharl, A. (2006). Catalyzing environmental communication through evolving Internet technology. In Stephen P. DePoe (Ed.). The environmental communication yearbook, 3, 235-242. London: Lawrence Erlbaum Associates.
20. Sehmel, H. A. (2004). How a small environmental group uses the web to inform and promote action. In Arno Scharl (Ed.), Environmental online communication (pp. 45-52). London: Springer.
21. Sidhu, J. (2003). Mission statements: Is it time to shelve them? European Management Journal, 21, (4), 440-44.
22. Sinha, R., Hearst, M., & Ivory, M. (n.d). Content or graphics? An empirical analysis of criteria for award-winning websites. Retrieved November 1, 2007, from
http://webtango.berkely.edu/papers/hwf01/hwf01.htm
23. Spencer, T. (2002). The potential of the Internet for non-profit organizations. First Monday, 7(8). Retrieved September 6, 2005, from http://www.firstmonday.dk/issues/issue7-
8/spencer/index.html
24. Winn, W. & Beck, K. (2002). The persuasive power of design elements on an e-commerce Web sites. Technical Communication, 49 (1), 17-35.
25. Jano, Z., Md. Noor, S., Ahmad, R., Md Saad, M. S., Saadan, R., Bokhari, M., and Abdullah, A. N., (2015). Website usability and cultural dimensions in Malaysian and Australian Universities. Asian Sosical Science, 11 (9). http://www.ccsenet.org/journal/index.php/ass/article/view/47140
In-Text Citation: (Abdullah, Ariffin, Mardzuki, Mohaiyadin, & Ismail, 2019)
To Cite this Article: Abdullah, A. N., Ariffin, Z. Z., Mardzuki, K., Mohaiyadin, N. M., & Ismail, A. S. (2019). Communicating Corporate Image Online: A Case of National Defense University of Malaysia’s Website. International Journal of Academic Research in Business and Social Sciences, 9(6), 967–975.
Copyright: © 2019 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
