This paper presents some findings from a study researching the adoption of e-commerce by Small scale farmers in the horticulture sector in Zimbabwe. Theoretical and empirical studies have demonstrated the necessity to gain and exploit the positive outcomes of e-commerce adoption and implementation in various organizations. Therefore the aim of this paper is to analyse the literature and data from small scale farmers on the adoption of e-commerce on potential problems and effects of e-commerce on Small Scale farmer's performance and to identify those that could determine business success. Results of this study work confirm that e-commerce has an impact on the improvement of social, political and environment that for best performances it is important to align e-commerce investments with internal capabilities and organizational processes.
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In-Text Citation: (Phiri, 2019)
To Cite this Article: Phiri, A. (2019). Adoption of E-Commerce by the Small Scale Famers in Zimbabwe: An Empirical Analysis. International Journal of Academic Research Business and Social Sciences, 9(4), 32–43.
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