Website is part of online marketing media that have a big role in helping promote hotel product and services. The Trans Luxury Hotel Bandung presently faced with marketing problem that had impact to decreasing the intention of guests to make reservations through the hotel official website. The Effort made to increase online purchase intention at The Trans Luxury Hotel Bandung is by improving the hotel website quality that consisting of hotel website usability, hotel website functionality and hotel website security and privacy. The type of this research is descriptive and verificative research with explanatory survey method. The purpose of the study is to determine the effect of website quality to online purchase intention at The Trans Luxury Hotel Bandung. The number respondent are 115 guests who has stayed and accessed website www.thetranshotel.com. The data analysis technique used is multiple regression analysis technique. The result showed that website quality has an influence toward online purchase intention at The Trans Luxury Hotel Bandung.
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In-Text Citation: (Waluya, Novalita, & Cahyati, 2019)
To Cite this Article: Waluya, B., Novalita, D. P., & Cahyati, R. D. (2019). Is it True if Website Quality have Impact For Your Online Purchase Intention? International Journal of Academic Research in Business and Social Sciences, 9(3), 774–781.
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