Studies in the field of entrepreneur business SMEs report to have contribute 46% of Nigerian GDP and men contributed to the economic growth more than women counterpart while women constitute more than half of Nigeria population therefore, this study seek to proposal the mediating role of innovation on the influence of market orientation, training, social network, access to finance on women business performance with the inclusion of micro enterprise because women constituted more than three third of the population of micro businesses and the introduction of innovation as a mediator is to see how women can use modern technology in improving their business performance. Data required for the study were collected from the women Micro Small and Medium Enterprises operating in the three states of Kaduna, Kano and Sokoto in the North-Western Nigeria using a survey design method. The study has adopted a systematic random and stratified disproportionate sampling size according to their long history of commercial activities and large number of women Micro Small Medium Enterprises. A designed questionnaire was distributed across the target population of 576 through self-administration. This technique has been utilised to test the stated hypotheses with the view to guiding the research questions. The findings revealed that MO, SN, TR, AF and I are important strategic for the performance of women MSME’s in Nigeria. However, innovation was found to mediate the between MO, SN, TR, AF and business performance of women entrepreneurs. The results of this study provide vital insights to owner/managers of women MSMEs, researchers and policy makers to further understand the relationship of MO, SN, TR, AF and I on women MSME performance. Therefore, women MSME’s should also be encouraged to improve their MO, SN, TR, AF and I which may increase their performances.
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In-Text Citation: (Aliyu, Ahmad, & Nordin, 2019)
To Cite this Article: Aliyu, R. M., Ahmad, T. S. B. T., & Nordin, N. B. (2019). Mediating Role of Innovation on the Relationship between Market Orientation, Social Network, Training, Access to Finance and the Business Performance of women Entrepreneurs. International Journal of Academic Research in Business and Social Sciences, 9(2), 667–685.
Copyright: © 2019 The Author(s)
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