Last couple of years, the growing activities of social media is incredibly dominating over television and the internet has been created a new advancement of business opportunities. For instance, social media has made as online communities for the youth groups. The available internet facilities have made people to use social media particularly Facebook for interacting each other without the need for physical appointment. This paper is predominantly endeavored to analyze and identify the influential factors of Facebook advertisement on the buying behavior of youth groups of Bangladeshi and Turkey consumers. Using descriptive statistics and Factor Analysis, the paper identifies and discusses mainly five important factors that influence two countries’ youth groups in purchasing products and services advertised on Facebook. These analyses indicate that Facebook advertisings on the buying behavior of both countries are positive. The paper also discusses implications for retail brand managers about how to make effective Facebook advertisements.
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In-Text Citation: (Uddin & Razu, 2019)
To Cite this Article: Uddin, M. A., & Razu, A. R. (2019). Influences of Facebook Advertisement on the Buying Behavior of Youth Groups: A Comparative Study of Bangladesh and Turkey. International Journal of Academic Research in Business and Social Sciences, 9(2), 433–448.
Copyright: © 2019 The Author(s)
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