With the rapid development of technology, it has been assisting and connecting people through various platforms such as social networking, data sharing, information storing, online transactions and automated processes. Few years ago, people have been connecting with each other and updating news through social media. Social media has become essentials for their daily lives. Now, apart from functioning as communication platform, people started to use social media as a marketing platform to advertise their business product and services. Social media environment which is functions and navigation that allows online sellers communicate directly with their consumers has successfully made it a great channel for business marketing. However, with the success come its challenges. Consumers are potentially threatened by online shopping scam. Apparently, there are third parties that take advantages on the convenience. They would create a fake account with a fake identity and set up a fake business that looks almost like real to attract consumers to purchase with them. However, once payment has been made, no products or services will be delivered. Some fake sellers would trap consumers to pay some amount of money for a product but in the end, the products received is either different from advertised or lower quality from as per described. The purpose of this study is to explain the definition of online scam and to identify what contribute towards online shopping scam based on consumer online shopping behavior. This study was conducted in Malaysia with total 201 respondents. The data collected were analyzed using Statistical Package for Science Social (SPSS). This study was expected to find the significant factors that contributed towards the probabilities of online shopping scam based on consumer online shopping behavior.
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In-Text Citation: (Mokhsin, Aziz, Zainol, Humaidi, & Zaini, 2019)
To Cite this Article: Mokhsin, M., Aziz, A. A., Zainol, A. S., Humaidi, N., & Zaini, N. A. A. (2019). Probability Model: Malaysian Consumer Online Shopping Behavior towards Online Shopping Scam. International Journal of Academic Research in Business and Social Sciences, 9(1), 746–755.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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