International Journal of Academic Research in Business and Social Sciences

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Exploration and Exploitation Strategies in SME Family Firms

Open access

Norshamsiah Ibrahim, Adriana Mohd Rizal, Suzilawati Kamarudin, Maizaitulaidawati Md Husin

Pages 430-442 Received: 29 Dec, 2018 Revised: 25 Jan, 2019 Published Online: 06 Feb, 2019

http://dx.doi.org/10.46886/IJARBSS/v9-i1/5419
The survival of family firms may lie in their ability in exploiting their current competitive advantage while concurrently exploring new opportunities present in their way. However, scantiness of resources makes it hard to employ both strategies simultaneously. As such, this paper examines on how family firms decide to pursue exploitation or exploration strategies. The unique culture of family firms, for instance, long-term orientation, risk aversion, and aspiration, suggests a variety of ways to implement strategies, which could be the exploration or exploitation strategy. Hence, the main objective of this study is to review both the exploration and exploitation strategies found in the literature as practiced in family firms. In addition, this study proposes a conceptual model to further comprehend the decisions made in undertaking exploration and exploitation strategies among family firms.
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In-Text Citation: (Ibrahim, Rizal, Kamarudin, & Husin, 2019)
To Cite this Article: Ibrahim, N., Rizal, A. M., Kamarudin, S., & Husin, M. M. (2019). Exploration and Exploitation Strategies in SME Family Firms. International Journal of Academic Research in Business and Social Sciences, 9(1), 430–442.