Promoting Malaysian “Batik” pattern through Automotive Interior Design

Batik industry in Malaysia has started with small-scale operations that later have progressively developed into a profitable cottage industry as well as national enterprise. The batik pattern is widely applied on clothes especially among Asian and gradually the design has expanded to other accessories like handbag, shoes, wall frame, pillow sheet cover and few others. Batik pattern has high potential to be applied on other platforms not limited to the clothes. Batik pattern and its product, which is known as part of creative industry, are possible to continuously develop. More efforts need to be emphasize in promoting the batik pattern. Therefore, this study is carried out with the aim of expanding the promotion of batik pattern not only by conventional approach of exhibitions and selling products but also through the visibility of exclusive batik interior design specifically in Malaysia public transports. The collaboration between batik producer and automotive industry representative aims to strategize the coverage of batik pattern in Malaysia public transports including rail networks facilities, bus, taxi and trishaw. This study plan to involve two setting which are Klang Valley and Melaka since Klang valley is the leading state with fully equipped by various mode of public transport while Melaka is chosen due to its largest tourism attraction in Malaysia. Furthermore, the idea is potentially contribute to the new opportunities for Malaysia batik producers in expanding their design not merely on the clothes fabric but also towards the interior automotive fabric design. This will turn into additional profit making and increasing economic growth as well as expanding the Malaysian Batik industry.