International Journal of Academic Research in Business and Social Sciences

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An Exploratory Factor Analysis Approach on ‘Kafeteria Sihat’ Patronisation

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In order to combat the continuously high prevalence of non-communicable diseases (NCD), government health agencies throughout the world have implemented intervention programmes such as the healthy cafeteria programmes at hospital to cultivate healthy eating practice. In Malaysia, this programme is known as ‘Kafeteria Sihat’. This study aims to validate a newly developed questionnaire to measure food quality, service elements, staff competency, certification, perceived value, eating behaviour, satisfaction and post purchase behaviour in the context of ‘Kafeteria Sihat’ and identify the underlining factors in each of the dimensions and constructs. Eleven public hospitals in Selangor and Putrajaya, Malaysia were visited for survey purpose. Data were analysed through frequency test, internal reliability and an exploratory factor analysis (EFA) as part of the goodness of measure. Each variable recorded acceptable Cronbach alpha and fulfil the minimum requirements for the EFA thus all variables were retained. A total of 49 items were retained and 8 items were removed due to low loading factors. Validation of the questionnaire will enable a more rigorous analysis mainly to evaluate possible inter-relationship amongst each variable.
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In-Text Citation: (Rahman, Chik, Zahari, & Ernawati, 2018)
To Cite this Article: Rahman, A. R. A., Chik, C. T., Zahari, M. S. M., & Ernawati. (2018). An Exploratory Factor Analysis Approach on ‘Kafeteria Sihat’ Patronisation. International Journal of Academic Research in Business and Social Sciences, 8(17), 95–112.