Although corporate social responsibility (CSR), corporate image, customer satisfaction and purchase intention have occupied a lot of researches’ interest in the business field, not much is known about their interrelationships. The paper aims to explore the association between the CSR, corporate image, and purchase intention with focus on the mediating effect of customer satisfaction. The paper provides a conceptual insight into association among CSR and corporate image and their impacts on purchase intention via customer satisfaction. The theoretical contribution for the study is to develop a model that contains CSR, corporate image, customer satisfaction and purchase intention in path relationship. The study as well tries to investigate the mediating role of customer satisfaction on purchase intention for two independent variables: corporate social responsibility and corporate image.
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In-Text Citation: (Yazid et al., 2018)
To Cite this Article: Yazid, A. S., Mkheimer, I. M., Rashid, N., Ghazali, P. L., Salleh, F., Hamid, N. A., … Johari, R. J. (2018). The Relationship between CSR, Corporate Image and Customer Satisfaction on Purchase Intention: A Review of Literature. International Journal of Academic Research in Business and Social Sciences, 8(11), 1498–1507.
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