The purpose of this paper is to review the literatures related to small-and-medium enterprises (SMEs) and analyze the measurement used for firm performance. The finding from the analysis showed most researchers categorized performance into two broad categories, financial and non-financial measures. However, arguments have been upsurge among researchers as both measures has certain limitations. To exit the dispute, some researchers proposed the effectiveness of using firm’s overall performance. However, whatever type of measurement choose, it should depends on the objective of the research and the nature of the industry. Therefore, the analysis in this paper is hoped to give insights for researchers in determining the performance measures that most appropriate to be used in their research.
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In-Text Citation: (Rashid, Ismail, Rahman, & Afthanorhan, 2018)
To Cite this Article: Rashid, N., Ismail, W. N. S. W., Rahman, M. S. A., & Afthanorhan, A. (2018). Conceptual Analysis on Performance Measurement Used in SMEs Research: The Effectiveness of Firm’s Overall Performance. International Journal of Academic Research in Business and Social Sciences, 8(11), 1401–1412.
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