International Journal of Academic Research in Business and Social Sciences

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The Role of Environmental Knowledge and Mediating Effect of Pro-Environmental Attitude towards Food Waste Reduction

Open access

Muhammad ‘Arif Aizat Bashir, Hairul Nizwan Abd Majid, Sperico Michael Alden, Shahril Hussin, Mohd Salehuddin Mohd Zahari

Pages 60-72 Received: 06 Nov, 2018 Revised: 11 Dec, 2018 Published Online: 31 Dec, 2018

http://dx.doi.org/10.46886/IJARBSS/v8-i17/5146
In the contemporary world towards sustainability, it is indubitable that food security has alarmed a huge concern among many countries. Besides that, one of the great challenges towards food security is food waste. Like many other countries, Malaysia is also facing the issue of the food waste and it is expected to continuously aggravate in years to come. Even with the efforts and campaigns being made by Malaysian government and non-governmental organizations (NGOs), the number of food waste is still escalating from year to year. This issue comes into a question whether Malaysian consumers do possess an adequate environmental knowledge or not, as several previous studies suggested that consumers who display higher levels of environmental knowledge tend to demonstrate pro-environmental behaviour which includes the food waste reduction. Thus, this paper besides reviewing the constructs and dimensions which associated with the food waste reduction, proposed the conceptual study framework for empirical investigation in the Malaysian context.
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In-Text Citation: (Bashir, Majid, Alden, Hussin, & Zahari, 2018)
To Cite this Article: Bashir, M. ‘Arif A., Majid, H. N. A., Alden, S. M., Hussin, S., & Zahari, M. S. M. (2018). The Role of Environmental Knowledge and Mediating Effect of Pro-Environmental Attitude towards Food Waste Reduction. International Journal of Academic Research in Business and Social Sciences, 8(17), 60–72.