The growing number of Muslim populations in Malaysia uplifted the demand of Halal food. Since the boom of this concept all over the world, this Halal food industry has witnessed several food scares and food-related lawsuits. Halal logo fraud is one of the popular cases occurred. The increase of food product in the market that uses fake Halal logo remains plentiful. This study attempts to identify the sentience of Halal food among secondary school teenagers and to identify its contributing factors. Data were collected by distributing questionnaires to the secondary school students in Dungun by using a convenience sampling method and a total of 250 questionnaires were successfully completed and returned. Descriptive and regression analyses were employed, and the overall result of the study revealed that the school teenagers are aware and concern with the Halal information and issues among them. It also found that the role of the education, advertisement and parents have a significant relationship on Halal food sense among secondary school students in Dungun. There is a need for future research, however, to consider other influencing factors to the Halal food awareness among secondary school teenagers, in a broader sample size.
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In-Text Citation: (Piah, Abidin, Usman, Rus, & Adzmy, 2018)
To Cite this Article: Piah, Z. H. M., Abidin, I. H. Z., Usman, S. B., Rus, M. H. M., & Adzmy, A. (2018). Cognizance of Halal among Secondary School Teenagers in Dungun, Terengganu: Contributing Factors. International Journal of Academic Research in Business and Social Sciences, 8(17), 37–48.
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