Study the tourists’ satisfaction on destination attributes is vital for successful destination marketing as it plays an important role in increasing the country economic growth. Besides, it is important to discover new attributes of destination image to strengthen the image construct, and it also played a significant role in tourist satisfaction and loyalty. Therefore, the objective of this study is to examine the influence of destination attributes and their behavioral intentions in Kuala Selangor, Malaysia. A convenient sampling technique was used to select the sample. A total of 313 questionnaires were distributed to tourists at Kuala Selangor and were returned. The result from the finding suggests that tourists who have higher perceptions of the destination attributes of Kuala Selangor are more likely to have a positive experience and increasing behavioral intentions to revisit. Therefore, Kuala Selangor destination marketers need to pay attention to provide customers with unique experiences to ensure their relationship with the customer through repeat visitation.
Chen, C. F. & Chen, F.S (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31, 29–35. doi:10.1016/j.tourman.2009. 02.008
Chen, C.F & Tsai, D.G (2007) How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28 (4), 1115-1122.
Chi, C.G.Q & Qu, H. (2008), Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: an integrated approach. Tourism Management, Vol. 29 No. 4, pp. 624-636.
Chin, W.W (1998). Issues and opinion on structural equation modeling. MIS Quarterly, Vol.22, No. 1, pp. vii–xvi.
Coban, S. (2012). The effects of the image of destination on tourist satisfaction and loyalty: The Case of Cappadocia. European Journal of Social Science, 29(2): 222-232.
Court, B. and Lupton, R. (1997). Customer portfolio development: modeling destination adopters, inactive, and rejecters. Journal of Travel Research, 36(1), 35-43.
Cracolici, M., Nijkamp, P. & Rietveld, P. (2008). Assessment of tourism competitiveness by analyzing destination efficiency. Tourism Economics, 14(2), 325-342.
Crouch, G.I (2011). Destination Competitiveness: an analysis of determinant attributes. Journal of Travel Research, 50(27): 27-45.
Echtner, C. M. & Ritchie, J. R. B. (2003). The meaning and measurement of destination image. The Journal of Tourism Studies, 37-48.
Echtner, C. M. & Ritchie, J. R. B. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(4), 3-13.
Goodall, B. (1988). How tourists choose their holidays: An analytical framework. In B. Goodall, &
G. Ashworth (Eds.), Marketing in the tourism industry: The promotion of destination regions (pp. 1–17).
Govers, R. & Go, F. (2005). Projected destination online: Website content analysis of picture and text, Information Technology and Tourism, 7 (2), 1-18.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate data analysis: A global perspective (7th ed.). Pearson Education International.
Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34-45.
Mahdzar, M., Shuib, A., Ramachandran, S., & Herman, M. S. (2015). The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions. American-Eurasian Journal of Agricultural & Environmental Sciences, 15(Tourism & Environment, Social and Management Sciences), 32-39. IDOSI Publications. ISSN: 1818-6769.
Prayag, G. (2009), Tourists’ evaluations of destination image, satisfaction, and future behavioral intentions – the case of Mauritius. Journal of Travel & Tourism Marketing, Vol. 26 No. 8, pp. 836-853.
Prayag, G. & Ryan, C. (2012), Antecedents of tourists’ loyalty to Mauritius: the role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, Vol. 51 No. 3, pp. 342-356.
Ramseook-Munhurruna, P; V.N. Seebalucka, & P. Naidooa, (2014), Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty: case of Mauritius. Procedia - Social and Behavioral Sciences, 175 (2015), 252 – 259.
Ross, G.F., (1993). Ideal and actual images of backpacker visitors to Northern Australia, Journal of Travel Research, 21 (3), 54-57.
Stabler, M. (1995). “The image of destination regions: theoretical and empirical aspects”. In
Marketing in Tourism Industry: The Promotion of Destination Regions, Good all and Ashworth, eds., 133-159.
Vodeb, K., & Nemec Rudež, H. (2017). Which attributes are important to tourists in a mature seaside destination? A case of Opatija in Croatia. Turizam: me?unarodni znanstveno- stru?ni ?asopis, 65(3), 267-279.
Yoon, Y. & Uysal, M. (2005). An examination of the eff
In-Text Citation: (Mahdzar & Gani, 2018)
To Cite this Article: Mahdzar, M., & Gani, A. A. (2018). Effects of Destination Attributes on Tourists’ Behavioral Intentions to Kuala Selangor. International Journal of Academic Research in Business and Social Sciences, 8(16), 367–375.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
